Scheme

The Technical Stuff:
A term in classical rhetoric for any one of the figures of speech: a deviation from conventional word order.


Further:
"Schemes include such devices as alliteration and assonance (that purposefully arrange sounds, as in The Leith police dismisseth us) and antithesis, chiasmus, climax, and anticlimax (that arrange words for effect, as in the cross-over phrasing One for all and all for one)."
(Tom McArthur, The Oxford Companion to the English Language. Oxford Univ. Press, 1992)